Colour That Lasts — Brilliance That Speaks for Itself

L'Oréal Professionnel Serie Expert Vitamino Color Shampoo is a professional colour-protecting formula trusted by salon stylists worldwide. Enriched with resveratrol and niacinamide, it forms a protective barrier around every strand to lock in colour vibrancy, prevent fading, and maintain brilliant shine for up to 8 weeks.

Advanced Colour-Lock Technology

This sulphate-conscious formula delivers thorough, gentle cleansing without compromising your colour. It lifts away impurities whilst preserving the integrity of colour-treated, highlighted, and chemically processed hair — leaving each strand soft, glossy, and full of life after every wash.

Key Benefits

Protects and prolongs vibrant colour for up to 8 weeks.
Boosts natural shine and leaves hair smooth and manageable.
Gentle cleansing that respects colour-treated and highlighted hair.
Suitable for all coloured, highlighted, and chemically treated hair types.
Professional-grade formulation enriched with resveratrol and niacinamide.

How to Use

Apply a small amount to thoroughly wet hair. Massage gently from roots to ends, working up a rich lather. Rinse well with lukewarm water. For best results, follow with Serie Expert Vitamino Color Conditioner and use two to three times per week.

Expert Care Tips

Store in a cool, dry place away from direct sunlight. Always close the cap securely after use. If you have a sensitive scalp, perform a patch test before first application. Avoid contact with eyes; rinse immediately if contact occurs.

Preserve Every Shade. Protect Every Strand.

Invest in the longevity of your colour with L'Oréal Professionnel Serie Expert Vitamino Color Shampoo — available in 300ml, 300ml Duo, and 1500ml salon size.